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Performance marketing
Everything we have written about “Performance marketing”. Practical guides and insights for your growth.
Meta Ads for local services: the setup that brings enquiries
Meta Ads (Facebook and Instagram) brings enquiries for local services when it targets the right area, uses honest video or photos and…
Google Ads for small businesses: where the budget gets burned most often
Small businesses in Google Ads most often burn budget on keywords that are too generic, missing negative keywords and badly configured conversion…
Cost per customer instead of cost per click: how to measure marketing properly
Measure marketing by the cost of acquiring a customer (CAC) and their value, not by the cost per click. Cheap clicks look…
Marketing for service businesses: how to win qualified enquiries
A service business wins qualified enquiries when it combines a clear offer, targeted advertising and a fast response. The key is not…
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