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Guides and insights
for companies that want to grow
Concrete advice on websites, performance marketing, e-shops and AI agents. No theory, only what really works.
AI chatbot vs. AI agent: what is the difference and what your company needs
A chatbot answers, an AI agent acts. A chatbot leads a conversation according to a prepared script and suits frequently asked questions.…
What an AI agent for business is and how it brings you customers 24/7
An AI agent for business is software that independently carries out tasks: it answers enquiries, qualifies prospects and books meetings, continuously, 24…
Google Hotel Ads and metasearch: is it worth it for smaller hotels?
Google Hotel Ads pays off for smaller hotels too, provided they have a working direct booking flow and a competitive rate. Metasearch…
How to fill a hotel out of season: 7 proven campaigns
You fill a hotel out of season by selling an experience and a reason to come, not just a room. Wellness packages,…
Hotel marketing: how to win direct bookings and pay Booking less
You win direct bookings by giving the guest both a reason and an easy way to book directly with you: a better…
Meta Ads for local services: the setup that brings enquiries
Meta Ads (Facebook and Instagram) brings enquiries for local services when it targets the right area, uses honest video or photos and…
Google Ads for small businesses: where the budget gets burned most often
Small businesses in Google Ads most often burn budget on keywords that are too generic, missing negative keywords and badly configured conversion…
Cost per customer instead of cost per click: how to measure marketing properly
Measure marketing by the cost of acquiring a customer (CAC) and their value, not by the cost per click. Cheap clicks look…
Marketing for service businesses: how to win qualified enquiries
A service business wins qualified enquiries when it combines a clear offer, targeted advertising and a fast response. The key is not…
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