You win direct bookings by giving the guest both a reason and an easy way to book directly with you: a better rate, a clear benefit and a simple booking process. Booking and other portals are great for reach, but they take a high commission. The goal is not to leave them, but gradually to redirect part of your guests to the direct channel with a higher margin.
Key takeawayEvery direct booking saves a commission of 15–25 %. The recipe: a best rate guarantee on the website, a simple booking form, a fast website and remarketing to the people who found you through a portal.
Why guests book through portals
- Trust and simplicity: they know the portal and booking is quick.
- The feeling of a better price: even though the rate with you directly may be the same or better.
- A poor hotel website: slow or without a working booking flow.
How to redirect guests to the direct channel
- Guarantee the best rate when booking directly on the website.
- Add an extra benefit: late check-out, breakfast, a welcome drink.
- Simplify booking: a fast website and a few steps to confirmation.
- Remarketing to website visitors and guests from the portals.
What you need for it
The foundation is a fast conversion website with a working booking flow and targeted advertising. We help hotels grow through the direct channel; more on the Who we help page.
Frequently asked questions
Should I stop using Booking?
No. The portals are valuable for reach and new guests. The goal is gradually to move part of your bookings to the direct channel with a higher margin, not to leave the portals.
Chcete vědět, co z toho platí pro vás? Sestavte si roadmapu na míru: 6 otázek, 2 minuty, výsledek hned.
Sestavit roadmapu zdarmaHow much commission do I save with a direct booking?
Usually 15–25 % of the booking value, depending on the portal and the terms. At higher volumes that adds up to a significant amount per year.
What increases direct bookings the most?
A combination of a best rate guarantee on the website, simple booking and remarketing. Without a working website, even the best rate will not help.
Do you want more direct bookings and lower commissions? Let us take a look at it.
Zjistěte za 2 minuty, ve které fázi růstu jste a na co se zaměřit nejdřív. Roadmapu vám pošleme i na e-mail.
Zjistit, co mě brzdí