Full rooms even off season.
Direct bookings and corporate events Booking will never bring you.
We build a website where the guest completes the booking with you, not on a portal. Our campaigns bring guests and companies looking for a venue for a conference or a wedding. Automation takes hours of admin off your hands. If we do not deliver, we work for free.
Effective OTA commission
With Genius discounts, the Preferred programme and Visibility Booster, the real commission for hotels commonly climbs to 18 to 27 %.
Leaves in commissions per year
864 000 Kč
CZK 72,000 per month, CZK 4.3M over five years
Some of that could stay with you. We calculate exactly how much in the audit.
average ROAS across the hotel group
cost per direct booking
enquiries for conferences and corporate events
cost per enquiry
Real data from the project LH Hotels & Resorts, a hotel chain with 4 hotels.
Sound familiar?
You have a beautiful hotel. So why are you paying Booking while rooms sit empty off season?
Booking does not cost 15 %
Once you factor in Genius discounts, the Preferred Partner programme and Visibility Booster, the effective commission for a typical hotel easily reaches 20 to 27 % of the price. And you pay it on every single booking.
Silence off season
Full in summer, an empty floor in November. Occupancy cannot be planned because you have no channel of your own for enquiries.
The website does not sell directly
The visitor finds no reason on your site to book with you instead of Booking. No package, no advantage. So they click back to the OTA.
Corporate events by accident
Conferences and corporate stays have the highest margin. Yet they reach you mostly by chance. Nobody is actively pursuing them.
A late reply is a loss
An enquiry arrives on Sunday evening. You reply on Monday. The guest has booked elsewhere in the meantime. Speed decides.
Booking takes the guest from you
Booking hides the guest’s email from you. You cannot reach out again, so you pay commission on their second and tenth booking, over and over.
Empty rooms are not bad luck. It is simply a direct-booking system that is still missing. And it can be built.
How it works
Five steps to a system that fills your hotel
We do not start with ads. We start with the reason a guest chooses to book directly with you.
Offer and packages
We find the reason a guest books directly with you: a package, an advantage over Booking and a clear offer for corporate events. We do not start without this step.
Conversion website and rate parity
A website connected to your booking engine with a visible advantage for booking direct, so the guest does not click back to Booking. GEO optimisation for AI search is included.
Google Hotel Ads and metasearch
Your direct rate appears as the official site next to the OTAs at exactly the moment the guest is comparing prices. It is the cheapest direct channel and most hotels do not have it switched on at all.
Meta and Google plus retargeting
We target guests searching for your type of stay, as well as companies looking for conference venues. We bring back website visitors and past guests. We track cost per booking, not cost per click.
AI agent and guest database
The AI answers questions within 30 seconds and recovers abandoned bookings. At the same time we collect guest emails, so next time you sell to them again, with no commission.
Real data, not promises
This is not a fluke of one hotel
These are not illustrative numbers. They are real screenshots from a Google Ads account covering December 2024 to March 2026, three different hotels and three separate campaigns. In each one we pulled out many times more than the advertising cost.
LH Hotel Mědínek Old Town
return on ad spend (ROAS)
ROAS 1,327 %, 144.84 conversions, 13,228 clicks.
LH Park Hotel Hluboká
return on ad spend (ROAS)
ROAS 1,662 %, 147.93 conversions, CPC 5.29 CZK.
LH Hotel Dvořák Congress
return on ad spend (ROAS)
ROAS 1,265 %, 142.33 conversions, 15.8 % interaction rate.
What we do for a hotel
We build the system around your hotel. Not around a price list.
Every hotel is at a different point. We start with what you are missing most. You do not have to use everything.
An offer that earns the direct booking
Packages and benefits that give a reason to book direct.
A website that closes the booking
Connected to your booking engine, with price parity and a clear direct advantage.
Campaigns driven by cost per booking
Google, Meta and metasearch where the guest is searching. We track cost per booking.
A dedicated line for weddings and corporate events
Dedicated campaigns and a form that pre qualifies the enquiry.
Seasonality planned ahead
Budgets follow occupancy and the calendar, not last minute panic.
Guest database and repeat bookings
A guest you paid for once should come back for free.
Before we founded Effectopia, I did your job.
I am not advising you from the outside. For three years I sat on your side of the table as the marketing manager of a Czech hotel group. I know what April looks like with a half empty booking system.
I built their new websites and led marketing for guests and companies.
I saw from the inside what separates a hotel dependent on portals from one that keeps the guest itself.
Websites that are not a business card but a booking channel.
We understand how a hotel works and which steps lead to direct bookings and a full events calendar.
We reply within one working day.
Straight from the accounts
You do not have to trust numbers in text. Here are the screenshots.
Client sensitive data is hidden. Period 1 Oct 2025 to 29 Jul 2026.
Weddings and corporate events
One wedding fills the whole weekend. We bring them in regularly.
qualified event enquiries
cost per enquiry
enquiries on average
Enquiries arrive from a form where the client states the date, number of guests and type of event, so your sales team calls prepared.
We carry the risk. Not you.
Garance ceny za rezervaci. Na auditu se dohodneme na cílové ceně za přímou rezervaci a za poptávku na firemní akci a zapíšeme ji do smlouvy. Od třetího měsíce ji garantujeme: každý měsíc, kdy ji netrefíme, neplatíte odměnu za správu a my ladíme dál.
Why Effectopia
We are not another agency chasing likes and reach
Hotel specialisation
We understand seasonality, OTA dependency and enquiries for corporate events. This is not theory, it is experience from the LH Hotels chain.
A whole system, not a piece of advertising
The offer, conversion website, Google Hotel Ads, Meta and the AI agent all fit together. Most agencies handle only one channel, which is why it does not work.
Our own AI team
A salesperson, support and an analyst as AI agents. We test them on our own growth, so we only deploy what really works.
We measure in money
We show you cost per booking, return and the share of direct bookings, not likes and impressions. You know exactly what the system earns you.
FAQ
Before you decide
Yes. Hospitality and wellness are our primary specialisation. We understand seasonality, direct bookings and enquiries for corporate events. We have delivered an average ROAS of 1 418 % for the LH Hotels & Resorts chain. In the audit we show exactly how the system would work for your hotel.
No, and that is not the goal. Smart hotels do not leave Booking, they simply shift as many bookings as possible into their own channel, where you pay no commission and keep the guest. Booking can stay as a shop window for discovery. It just stops owning your best and repeat guests.
Most guests are led to a decision by comparing prices. Through Google Hotel Ads your direct rate appears next to the OTAs at exactly that moment and sends them to your website. A direct booking is typically cheaper than Booking’s effective commission, and above all you then own the guest, so their next bookings are free of charge. Advertising is not free, but it is an investment into your own channel, not a commission that leaves with every booking.
For the first 30 days or so we build the offer and the website. We launch campaigns in month 2. The first direct bookings arrive on average on day 6 after launch. Within 90 days we guarantee a measurable change.
We build the website as a one-off, then the system runs from CZK 10,000 per month depending on the size of the hotel and the scope of campaigns. We set the exact offer in a free audit, with no commitment. For comparison: it is usually less than you pay the OTAs in commission on a handful of bookings.
At the start count on 2 to 3 hours a week (materials, feedback, approvals). Once the system is live your involvement drops to a minimum. You take care of guests, the system takes care of enquiries.
In the audit we agree on a target cost per direct booking and per corporate-event enquiry and write it into the contract. From month three we guarantee it: if we miss it, you pay no management fee the following month and we keep optimising. We guarantee our fee, not your ad budget.
Let us fill your hotel before the competition does.
15 minutes. We show you what Booking really costs you and how many bookings, corporate events and guests of your own you can win directly.
For quality reasons we only take on a limited number of new hotels each month.
I want a free hotel audit