You fill a hotel out of season by selling an experience and a reason to come, not just a room. Wellness packages, corporate events, long weekends and advertising targeted at a nearby city work even in periods that would otherwise be empty. Seasonality can be evened out considerably when you have an offer ready for every part of the year.
Key takeawayOut of season you are not selling accommodation, but a reason to come. Packages with an experience, corporate clients and targeting people from nearby cities can fill even the „dead“ months.
7 campaigns that work out of season
- Wellness and relaxation packages for couples looking to escape the city.
- Corporate events and team building: companies travel out of season too.
- Long weekends with a programme and an experience.
- Local offers for guests from the area (people who live nearby will come even for one night).
- Cooperation with regional events and attractions.
- Remarketing to previous guests and website visitors.
- Gift vouchers sold now, used later.
How to target the campaigns
Out of season, look for guests within driving distance; people from large cities a couple of hours away are the ideal target for a short stay. Run the advertising for a specific package with a clear price, not for generic „accommodation“.
What you need to prepare
A working booking flow on the website and an offer that gives a reason to come right now. How we build websites and campaigns for hotels can be found at conversion websites and performance marketing.
Frequently asked questions
What helps most to fill a hotel out of season?
Packages with an experience and targeting guests from nearby cities. People within driving distance will come even for one or two nights if they have a good reason.
Chcete vědět, co z toho platí pro vás? Sestavte si roadmapu na míru: 6 otázek, 2 minuty, výsledek hned.
Sestavit roadmapu zdarmaIs it worth discounting out of season?
Better than an across-the-board discount is to add value: a package, a programme or an extra service. That keeps your rate and still gives a reason to come.
How do I reach corporate clients?
With targeted advertising and an offer for events and team building. Companies plan outside the main season too and look for a venue with complete facilities.
Do you want to even out seasonality and fill the weaker months too? We will prepare a campaign plan.
Zjistěte za 2 minuty, ve které fázi růstu jste a na co se zaměřit nejdřív. Roadmapu vám pošleme i na e-mail.
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