The most expensive e-shop UX mistakes are hidden costs in the basket, forced registration, poor search and missing product information. Each of them quietly takes away orders without you seeing it: the customer simply leaves. Yet fixing them is usually cheap and quick.
Key takeawayUX mistakes do not cause an e-shop to collapse, they cause slow bleeding. Go through the most common offences below; at least half of them probably apply to you.
The mistakes you will meet most often
- Hidden costs at the end. Shipping and fees that appear only in the last step are the main reason for basket abandonment.
- Compulsory registration. Forcing the customer to create an account before buying means losing orders.
- Weak search. If search does not find the product using ordinary words, the customer leaves.
- Too little product information. Missing dimensions, materials and photos create uncertainty.
- A confusing basket. The customer must always see what they are buying and how much they will pay.
How to find the mistakes on your own e-shop
Go through the whole purchase as a customer, on mobile, from searching for the product to completing the order. Notice where you hesitate or look for information. Add data from analytics: the checkout steps with the biggest drop-off show where the problem is.
Fix priority
- Show shipping and fees as early as possible.
- Allow purchase without registration.
- Add missing information and photos to products.
- Improve search and filters.
Specific help with conversion and UX can be found in our services, and examples of real projects in the case studies.
Frequently asked questions
Which UX mistake costs the most orders?
Most often hidden costs at the end of the order and compulsory registration. Both increase basket abandonment and both are quick to fix.
Chcete vědět, co z toho platí pro vás? Sestavte si roadmapu na míru: 6 otázek, 2 minuty, výsledek hned.
Sestavit roadmapu zdarmaHow do I know I have a UX problem?
When you have traffic but a low conversion rate and high basket abandonment. That is a typical sign of friction in the buying process.
Do I have to rebuild the whole e-shop because of UX?
Usually not. The most effective fixes are small: checkout, product information and search. A big redesign is the last step.
Do you want to go through your e-shop’s UX with us? Ask for a free audit.
Zjistěte za 2 minuty, ve které fázi růstu jste a na co se zaměřit nejdřív. Roadmapu vám pošleme i na e-mail.
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